Adapt, a fitting name for the Jordan brand. The adapt family of shoes didn't have prosperous beginnings. There were issues with comfort and design, but it has improve since those days. The adapt technology has become a lot more reliable and comforting. It has more of a following because of the improvements. No wonder the news of the Air Jordan 11 Adapt threatened to break the internet. This really shows that adapt shoes are becoming more mainstream.
The adaptive fit line hasn't yet captured enough paying customers as Nike's other big boys: Jordans, Air Max, Air Force 1, Low Dunks, you get the point. In fact it's not even close in terms of notoriety and fanbase compared to Nike's heavy hitters, but Nike still has intentions of hustling the adaptive fit technology as can be seen with pairing them with Jordans, a titan in their line up. Perhaps this will make more people buy into the idea and enlarge the adaptive technology fanbase.
Though launching at $500 USD, the price is a bit more palatable than father of adaptive fit, the Hyper Adapt 1.0. That origin model was seen more as a prototype than a polished, ready to launch sneakers. It didn't help that you had to fork over $720 USD for a chance to get this "shoe of the future." But Nike has improved on the adaptive fit sneaker in terms of comfortability and price tag.
The turning point was with the Adapt BB which launched on February 17th 2019. Improving much on the Hyper Adapt, having Bluetooth and a mobile app, color changing app available for iOS and Android made the Adapt BB the futuristic kicks that could be something.
On top of that you can ball in them as they were made for on court action. The $350 price tag allowed it to be more accessible to consumers. Now at the end of 2020 we're getting Jordans with the adapt fit technology. It's scheduled for a December 30th release, and retailers are actively promoting it with socially shared images.
Let's take a closer look at the Air Jordan 11 Adapt. It's primarily white on the upper and sole unit with black, adding some character to the silhouette with the tongue, lace and collar being of that color. Red lends itself, adding some pop in the mix of things. The jumpman is of that color family on the rear of the shoes covered in semi transparent material. Though uncolored, the semi-translucent parts of the design are integral to the look.
You're allowed to see through the upper and witness the lacing system running down the sides of the shoes. The system like its predecessors will be controlled with an app or the two buttons placed at the midsoles.
The Jordan Adapt 11 will come boxed in with its tech accessories, charging station and will be launching on December 30th for $500.
