Nike recently treated sneaker fans to the Air Raid Jungle Gym from 1993 (which we covered here at Sneakerjawns), and now we're getting the 2014 remake. The Air Raid brand has been building some steam this year with the Air Raid Low, Air Raid Jungle Gym, and Air Raid OG, and notably the Nike Air Max 1 featuring in the Live Together Play Together Pack with a Jungle Gym colorway. On top of that, the 90s silhouette is getting releases at the beginning of the year with the Air Raid 2014 remake and the Air Raid Ray Guns. The old silhouette is getting some attention from their makers, that is Nike, to give more variations to the classic style. The Nike Air Raid has much lore to it, designed by Tinker Hatfield as an outdoor counterpart to the Air Jordans, featured in commercials with Spike Lee, hence the Live Together Play Together ethos. The 2014 Black and White Air Raid is not as colorful as the jungle gym, but style doesn't always come with flare. Let's ...
We have seen their line ups before, and the creatives behind the scenes have tried to maintain a memorable look through their releases." Ice Cream" is in their name, so that's the theme they adhere to, bright and colorful. This cartoon-Esque branding has found fans in the skateboarding community, their target market, of course.
BBC Ice Cream hasn't done much collaboration outside of their partnership with Adidas, but it's teaming up with an old ally in Reebok. A friendship that had dissolved earlier in BBC's company life. In the beginning, they wanted most of their production to be in Japan (remember Japan has a significant skateboarding community), and Rebook seemed like the best candidate to help them along the way. But that friendship didn't last long, and everything fell through after one launched collection.
Now they're at it again with the BBC Ice Cream x Reebok collection launching at Complexcon. The set is drawing inspiration from BBC Ice Cream's catalog of designs and colors that fans will be familiar with.
There are five shoes in this collection, using four Reebok silhouettes: the Reebok Answer V in pink/green/yellow colors
Then we have the Reebok Zig trainers with BBC space-themed motifs, Space Camo and Starfield, the BB4600 HI with Red diamonds and blue dollar signs, black base and red laces, the Reebok BB4600 Low with the BBC Ice Cream paint job, of course, giving it yellow suede and leather with tonal lacing, and Reebok's signature vector on the laterals.
They're not complete without BBC Icecream's branding on the insole, tongue, and back heel.
To promote other departments of their company, Billionaire Boys Club will also include their apparel to be released alongside the launch so we can expect some of their popular hoodies, tees, and sweatpants. The prices will range from $110 to $160 and will be exclusively sold at Complexcon, Longbeach, from November 2nd-3rd.
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